Is Medicaid worsening the Opiod Crisis? One argument being pushed by a Wisconsin Senator and the WSJ, is that Medicaid, an insurance program that provides low-cost health coverage to some low-income people, families and children, pregnant women, the elderly, and people with disabilities delivers the pills and therefore is at fault. Follow the Money: Opiods are a $13-billion-a-year industry for Big Pharma. In 1998 a video was sent to 15,000 primary care doctors by Purdue Pharma, the company that has . . .